Aug 29, 2015
- Establish info Moby as the most complete, accurate and easy to use directory and achieve leadership awareness and usage levels.
- Develop a KPI dashboard and ensure targets are met:
- Users and Page Views for infomoby website
- Downloads for infomoby mobile app
- Establish infomoby firmly within Top 3 local search platforms in each market within 12 months.
- Develop and implement integrated marketing plan (including strategic partnerships) to deliver objectives and constantly refine plan based on performance.
- Manage marketing budget
- Develop superior expertise in leveraging digital marketing to maximize business impact:
- PPC / Display marketing